Dr. Agile Portfolio

Agile Transformation

Do, Think, Be & Lead Agile

Enterprise Scale

From Local to Portfolio-level Optimum

Business Agility

Beyond Technology: From Local Feedback Loops to a Global Learning Organization

Agile Management Toolkit

What and How to Measure in order to Support Agile Journeys

DevOps Consulting

Build the Runway to Accelerate Stable Deployments


Bring Agile to the Core Systems of Insurance Carriers

Scale Simulator

Optimize the Structure of Scaling Agile Organizations

Who We Are

A Leading Agile Consulting and Mentoring Group

Dr. Agile LTD is an industry leader in Agile transformation, consulting and mentoring. Since 2004, we have consistently improved the business results of a variety of organizations in the Hi-Tech, Fin-Tech, Medical, IT, Insurance, Defense & Non-Tech industries. As the largest and most impactful player in Israel, our group consists of 25 coaches with multidisciplinary skills and vast and diverse industry experience.

Agile transformation is a long and often risky journey – we all know that. A lot of the organizations with which we’ve engaged “worked agile” but didn’t “feel agile”… Agile principles are touching the roots of organizational culture, business practices and product/service delivery excellence. In our engagements at Dr. Agile, we uniquely apply the mindset and practices of Responsible Agile Transformation, mainly through our Change Leadership team.

It is our strong belief that “going Agile” is much beyond ceremonies, artifacts and roles. Done the right way, Agile transformation may be a disruptive cultural shift in the enterprise – as we’ve experienced time and again. Such transformation must be carried out responsibly, with a minimal effect on business outcomes, as we’ve done with all of our customers.

Throughout the years, we’ve developed a coaching methodology we call Do, Think & Be Lead Agile, with careful attention to supporting the transformation with Change Management practices. An organization that wishes to thrive on accelerating market changes, must be ready to embrace the implications of the changes in company culture, be what they may.

Tell us what your challenges are. We will match you with our best experienced coaches to listen to you, tackle your pains, and devise a plan; and then execute, follow and adjust your journey, as needed. Our coaches know how to hand-hold you as long as you need, but will also remind you that we’ll not be here forever – we will gradually teach you to steer and hand the steering wheel over to you. 

We at Dr. Agile are here to support you and guide you with our experienced coaches. They’ve gone through the ups and downs of agile journeys in enterprises, and in retrospect (pun intended), they are happy to bring this expertise – responsibly – to your organization.

Our Customers

I have not seen such effective days in my life…magic happens

Haim Meir, Technical Tribe Lead

We should talk in terms of ‘impact’ rather than ‘technology’…

Saar Marom, MIS Line Manager

Dr. Agile is a wonderful partner, addressing all challenges and always in a Can Do approach. I feel that we have a 100% control on all that is happening, and that with its leadership skills and experience we are able to address any obstacles.
We are in full control, and i’m getting a lot of good feedback from other LMs from MIS, etc. that the program is very professional.

Director of the CIO office & Agile Implementation Owner

We’ve decided to embrace work in Agile Teams as a way of life. We’ve embarked on a business and digital approach and we’ll be the first in the field in Israel. We have learned that assimilating and working in Agile is not something done in seconds, but rather a technological and cultural change process. Today in MAX we know how to provide fast and simple Win-Win digital services to our customers and us.

Anat Azmoni, Business Marketing Director

Meet Our Coaches

Agile Transformation Leaders

Dr. Agile’s multidisciplinary team brings to every engagement a variety of skills and a vast and broad cumulative experience. Our staff includes experts in areas such as managerial development, transformation leadership, organizational consulting, technical & architecture consulting, product management, Agile and Lean evangelism, coaching skill development, change management, tool experts, DevOps consultants and hands-on implementers.

However, beyond bringing their deep and broad expertise to you, Dr. Agile coaches relentlessly listen to you, understand your pains, work with you to define your goals, and build an Agile plan to responsibly achieve these goals. We match you with the relevant team to solve the pains. After all, Agile is all about teamwork!

Alon Bear

Executive Team, BizDev, CSA

Dror Garti


Dror Zernik, Ph.D

CEO, Agile Business Transformation Leader, CSM, CSP

Eran Forte


Gadi Shamir


Hila Matsa


Hilli Gadot


Ido Hardonag


Kamlesh Vaishnav

India Team, SPC, CSM

Ofir Rozenfeld


Oren Cahlon


Philipe Slama


Parag S. Mahajan


Shalhevet Shahuda


Shiri Cohen-Ourfali

Sinaya Nissim

Agile Culture Consulting

Tsafrir Meir


Paz Yaffe

Shuki Yoav

Amir Shmerling

Financial Strategy Consulting

Akhil Bhansali


Talk to us

Who to contact, and how

Talk to us

Who to contact, and how

Dror Zernk, Ph.D

Dror Zernik, Ph.D

CEO, Agile Business Transformation Leader, CSM, CSP

Alon Bear

Alon Bear

Executive Team, CSA

Yamit Busckila

Yamit Busckila

Executive Business Partner

Want To Join Us?

We’re constantly hiring

We are constantly seeking to hire enthusiastic experienced agile Talent! If you would like to join our team and be part of responsible agile transformations, please contact Yamit:

Yamit Busckila

Executive Business Partner

agile transformation

Agile Transformation (Agile as a Service)

Do, Think & Be → Lead Agile

Are you aware, from the get go, of the challenges you’ll face once you embark on your Agile transformation journey? 

In our experience, there will be many challenges along your transformation. We at Dr. Agile believe that Agile is much more than cookbooks and methodologies – it’s an organizational mindset that boils down to the individuals and teams participating in the value chain.

A typical process would consist of all or some of the following elements:

  • Agility evaluation & assessment: where are we now? Where do we want to be? Jointly defining goals and identifying risks
  • Coaching & mentoring staff at all levels: teams, Scrum Masters (SM), Product Owners (PO), Architects and all business stakeholders
  • Organizational development: accompanying HR and mid-level managers through the changes implied by the journey. Addressing the pains of team empowerment as perceived by the team, team leader and group manager.
  • Workshops for senior leadership, mid-level management, POs, SMs and teams
  • Designing, configuring & supporting Agile tools (such as Jira & TFS)
  • Designing and deploying DevOps solutions and best practices to build quality, and work your way towards continuous integration & continuous deployment pipelines

Enterprise Scale

From Local to Portfolio-level Optimum

Have you implemented Agile at the team level relatively quickly, but hit a stumbling block when attempting to scale? Are you perplexed with generating a sustainable flow of value to your customers at scale? 

That’s our bread and butter! We at Dr. Agile are here to help you. Team level Agile excellence is an essential foundation in the Agile house, which we help you develop. But scaling Agile is a whole different ballgame! Above all, it requires leadership to zoom out from optimizing isolated cogwheels and shift into a system wide view – how often and in what quality the “production machine” generates value to customers? How well do we as an enterprise learn – is the feedback loop from customers channeled back into the business stakeholders’ decision-making process? Are you prepared to make the shift from silo-based hierarchical, functional organization to market-driven cross-functional release teams and trains? 

If some of these problems ring a bell, talk to us!

  • Orchestrating the entire enterprise to synchronize and reflect true global business priorities rather than local organizational constraints 
  • Building organizational foundation to support Agile at scale
  • Shifting to enterprise-wide cadence
  • Building a lean quarterly program increment plan 
  • Developing a system architecture that minimizes dependencies between value streams, while controlling the associated technical debt through short increments; no more “stop the world” versions!
  • Organizational development: accompanying HR & senior managers in the new processes, shifting the organization’s key metrics, and adjusting their cadence to the new types of decisions they need to take
  • Building dashboards for senior managers to facilitate taking such decisions

Scaled Agile is addressed by a number of industry frameworks, such as Scale Agile Framework (SAFe), Spotify Framework and Large-Scale Scrum (LeSS). These frameworks offer bundles of industry-tested methodologies cookbooks and best practices. Most have proven to optimize key business metrics.  

However, the implementation journey calls for graceful introduction and gradual and thoughtful customization, as every organization is culturally different and oriented towards different business goals.

This is where we – Dr. Agile coaches – step in! We are here to walk with you hand-in-hand through this challenging journey:

  • Selecting a methodology that best suits your organizational needs, culture and business goals
  • Customizing “out-of-the-box” roles and responsibilities, ceremonies and artifacts to avoid the “overhead effect” most organizations encounter when implementing by-the-book scaled Agile
  • Building an implementation plan that takes into account organizational barriers, culture challenges, business metrics and objectives
  • Following the execution via a number of program increments/quarters, and gradually handing over responsibilities
  • Instilling a culture of measurable objectives and continuous improvement at the team, program and portfolio level.

We are here to help you as scale up is a mandatory step towards true Business Agility. Schedule a consulting session with one of our coaches.

Business Agility

Beyond Technology: From Local Feedback Loops to a Global Learning Organization

“Learn from yesterday, live for today and hope for tomorrow. The important thing is not to stop questioning.”

Albert Einstein


How long does it take for the organization to validate a business hypothesis? How quickly can you test an idea, discover that it doesn’t work, and move to the next one? (Fail fast – fail forward)…

When change is constant and disruption is an expectation, organizations that thrive on change and cost-effectively adapt to it are better suited to win in competitive markets – this is the essence of Business Agility.

We at Dr. Agile have worked extensively with top-level management in a variety of organizations. We’ve noticed that the key obstacle for managers is that their role is dramatically shifting – from “telling the team what to do and making decisions” to servant-leaders. A manager’s new role is to cultivate a culture of embracing change and continuous improvement, and to let the team self-manage their way to achieve their day-to-day business goals – which must reflect the global enterprise priorities.

In the past 4 years, we have been working with business departments in various organizations, undergoing digital transformation or a disruption in their markets, and illustrated to them how Agile methodologies can help them rapidly validate their next business trial. Often, our work resulted in in improvements in a key market metric (such as market cap) and in today’s markets “the winner takes it all”…

How do we do it? This is the art of “what no to do”. You have to experience it to believe it. 

Talk to the experts at Dr. Agile if you want to help your managers or your business partners to adopt a new way of thinking. We can pilot and measure together a value stream that implements business agility end-to-end. Or if you’ve already realized that your entire organization should shift in that direction – we’re here to share our experience with you and guide you to the Agile path all prominent industry players are taking.

Agile Management Toolkit

What and How to Measure in order to Support Agile Journeys

So, you’ve decided to go Agile… Obviously, you need your IT with you to support this transformation. With a bunch of industry-leading tools touting to make your Agile journey smoother – which one should you choose? Or better off, take a step back and ask yourself – what do I want to measure as an organization? What are my key metrics?

Needless to say, data from various tools is the foundation of analysis, early learning & better prediction. Or perhaps go back to basics to answer key questions about your organization: “How do I build the force”? Where is the bottleneck now? Where do I need to invest my next $1?

Most Agile tools support planning and execution of Agile processes, with basic out of box metrics, but larger scale organizational metrics are difficult to configure, measure and follow. 

We at Dr. Agile have supported organizations at various Agile maturity levels to make difficult decisions regarding their Agile support systems. We’ve helped them design, implement and support their systems – JIRA, TFS and a host of other tools and plug ins – but always kept them focused on key business metrics, which made the managerial decisions much easier.

On top of these services, we also offer a patent-pending simulation and configuration tool, Scale Simulator™, which allows managers to monitor, predict and analyze “what if” scenarios at a tribe or release train level. Using this tool, a group manager can configure her group (an ART or a Tribe) to resemble the group at-hand and experiment with various possible managerial adjustments.


DevOps Consulting and Implementation

The Journey to Build a Runway to Accelerate Stable Deployments

Have you ever wished that changes to production system will not require your staff to be available on weekends? Is a production failure treated in your organizations as an inevitable event everyone should learn from, or does it spawn a “witch hunt”? Can you imagine releasing a version weekly? Daily? Whenever it’s needed, and when a new capability is ready? Will this accelerate your business partners’ learning? 

Agile principles call for frequent software releases to the market in small batches to allow for valuable feedback and ensure that software is being used as early as possible. However, in many organizations, release is a drama. The enterprise architecture and pipeline are not architected in a way that supports frequent, safe and sustainable releases. 

If your Agile implementation resembles what Dave West refers to as “Water-Scrum-Fall”, talk to one of our consultants. If your teams are working in Scrum and delivering Potentially Shippable Products every sprint, but updates are batched and introduced to production infrequently – you need to reconsider your DevOps strategy and implementation. 

We at Dr. Agile are here to help you take your Agile mindset to the next level – focusing on improving the DevOps pipeline. Defining, implementing and operating a modern deployment pipeline infrastructure is a major challenge. We tackle this the Agile way: small and frequent value delivery. This allows the organization to dramatically reduce deployment cycle time, accelerate TTM & improve quality. 

What are your key pain points? Which business metrics do you wish to accelerate or improve – lead time for changes, deployment frequency, Mean Time Between Failures (MTTR), time to restore service? Can you imagine your teams following the principle “you build it, you run it?”

We at Dr. Agile bring our expertise to help you define your goals and metrics and push you to relentlessly improve over time. A host of best practices such as – building quality in, testing automation at all levels, dynamic environment creation (AKA “Infra as a code“) can be applied and perfected as the pipeline expands and becomes more robust. System architects need to be pulled in, develop a vision of where the organization wishes to be, and spend much of their time understanding which pavement in the runway needs to be fixed next.  

DevOps is not solely an off-the-shelf tool or mix-and-match game. Architecting a system that allows for small, isolated updates that do not require heavy regression and big bang testing – should be perceived as a journey. Keep in mind: the one common characteristic of high DevOps performers is that they always get better at what they do, attempt to achieve quick wins and propagate their learning across the organization; velocity of version updates does not contradict reliability, on the contrary – in high performing Tech organizations, improvements of these two key metrics are correlated.

 Talk to us – we’d be happy to bring this expertise to your organization too!

Regulation-as-a-Service for Insurance Providers

Bring Agile to the Core Systems of Insurance Carriers

As an Insurance provider, what percentage of your IT spending is dedicated to meeting regulatory demands? Is it the Core Systems that are precluding you from meeting the regulation pace?

We at Dr. Agile have tackled this problem with a technology-based solution – Regulation as a Service (Raas). The RaaS framework digitizes rules and supports an easy integration with Enterprise Applications such as ERP, CRM, Policy Administration etc., thus tackling the heavy burden imposed by regulation bodies. Furthermore, it allows to gradually introduce these regulations in an Agile manner rather than a “big bang” solution which introduces risk to the core production systems and business.

Regulation as a Service provides insurance carriers with a cloud platform and a set of accelerators to manage regulation implementations such as:

  • Regulation implementation workbench
  • Impact Analysis Report (which processes are affected and how)
  • Implementation backlog (Jira / SAP Solution Manager ready)
  • Design documents (User Stories)
  • Effort Estimates
  • Micro Services (Rules Catalogs for rules engines)
  • Compliance Dashboards

As key business executives – be it a Compliance Officer, Risk Officer, Business Division Officers or even the CEO – Regulation as a Service allows you to meet regulatory requirements quickly and cost-effectively, with an increased level of supervision and control. 

Talk to us to schedule a meeting or a demo.

Scale Simulator™

Optimize the Structure of Scaling Agile Organizations

Managers are faced with many challenges when an organization scales Agile beyond team level. Some questions we’ve encountered, in our engagements with our customers: what is the optimal Tribe/Agile Release Train (ART) structure (given the current structure of value streams)? What is the impact of the org structure and handovers? How to configure and manage ‘Shared Services’ (support functions) to relate to multiple release trains which represent market facing groups? What would be the impact of moving from component-based teams to value-driven teams on cycle time? And on team utilization? 

In an attempt to answer some of these questions, we’ve developed a patent-pending simulation and optimization tool, Scale Simulator™.

An ART/Tribe manager can configure an approximate model of her organization, and predict and analyze based on simulation of “what if” scenarios, helping her to make, or at least discuss, tough decisions on her ART structure.

The simulator allows modeling multiple Agile teams, represented by a configuration of a set of parameters, describing the organization structure, number of teams, cross team dependencies and the use of external support teams. An additional set of parameters, which impacts the model, includes the organizational synchronization clocks, Sprint (Interval) and Program Increment Duration (the scaled clock).

Following are some of the scenarios the simulator can demonstrate and predict:

  • Moving from Component Teams to Feature Teams;
  • Adding people to support-service teams;
  • Modifying the planning & control within teams;
  • Re-balancing teams, to better fit new requirements and business needs;
  • Adding or removing synchronization processes, to improve flow;
  • Adding reporting dashboards, to enable better management control during the various time intervals.

Does this resonate with problems you’re dealing with? If you’re interested in a demo – contact us.